Digital Strategist

Who is a Digital Strategist?
A Digital Strategist is a technology-savvy marketing professional who designs and implements data-driven strategies to help businesses grow online. They integrate SEO, content marketing, social media, analytics, branding, paid media, and UX to deliver measurable results through digital platforms. A Digital Strategist works at the intersection of marketing, design, data, and technology.

Step-by-Step Guide to Become a Digital Strategist in India

1. Schooling (Class 8–12)
Subjects to Focus: Business Studies, English, Computer Science, Mathematics
Olympiads/Exams: Commerce Olympiads, School-based Ad Competitions, Debating/Branding Fairs
Lakshay India Support: Career discovery workshops, marketing aptitude testing, digital campaign exposure, early mentorship in branding and communication

2. Bachelor’s Degree (3–4 Years)
Preferred Programs:

• BBA in Digital Marketing

• B.Com with Marketing specialization

• B.Sc in Mass Media or Advertising

• B.Tech in Computer Science with electives in marketing or analytics

Top Institutes in India:

• Delhi University (SRCC, SSCBS)

• NMIMS, Christ University, Symbiosis Centre for Media & Communication

• IIM Indore (Integrated Program), IIT Delhi (DMS)
  Lakshay India Support: College selection, entrance preparation (CUET/IPMAT), subject mapping

3. Specialized Courses or Certifications
Top Online Certifications:

• Google Digital Marketing Certification

• Meta Blueprint (Facebook Ads)

• HubSpot Inbound Marketing

• Hootsuite Social Media Strategy

• Coursera: Digital Strategy (University of Illinois / Wharton) Lakshay India Support: Planning certification timeline, guided practice, and exam mentoring

4. Entry into the Digital Marketing Industry (2–5 Years)
Start As: Digital Marketing Executive → Campaign Analyst → SEO/SEM Specialist → Content Strategist → Digital Strategist
Employers: Agencies (WATConsult, Dentsu, Schbang), Corporates (Tata, HUL, Byju’s), E-commerce firms (Nykaa, Meesho)
Lakshay India Support: Internship referral, resume building, mock interviews, real client project simulations

5. Build Your Personal Brand & Portfolio

• Run blog or YouTube channel

• Develop a personal LinkedIn and website portfolio

• Participate in digital marketing contests, Google Ads simulations

6. Climb to Strategic Leadership Roles (7–12 Years)
Responsibilities:

• Design and execute multichannel digital strategies

• Lead paid media, organic, and content marketing teams

• Analyze user behavior and ROI across touchpoints

• Manage tools like Google Analytics, SEMrush, Meta Ads Manager, HubSpot

• Collaborate with C-level to align marketing with business goals

How to Get a Job as a Digital Strategist in Global Companies

1. International Master’s or MBA (Optional but Advantageous)
Top programs:

• MSc in Digital Marketing – Imperial College London

• MBA with Digital Focus – INSEAD, HEC Paris, NYU Stern

• Strategic Communication – Columbia, Northwestern
  Lakshay India Support: SOPs, LORs, scholarship guidance, visa processing

2. Build a Strong Global Portfolio

• Execute campaigns for international clients via Fiverr, Upwork, Toptal

• Showcase analytics results, case studies, brand design, and omni-channel strategy

3. Apply on Global Platforms
Use platforms like:

• LinkedIn

• AngelList

• Turing

• RemoteOK
  Apply to remote roles in global startups and agencies

4. Meet Global Hiring Requirements
USA: H-1B or O-1 Visa
Canada/UK: Global Talent Stream
EU: Blue Card
Middle East: Digital Marketing License + Work Permit

Top Global Companies Hiring Digital Strategists

• Google

• Meta

• Amazon

• Ogilvy

• Deloitte Digital

• Accenture Interactive

• HubSpot

• IBM iX

• Adobe

• McKinsey Digital

Highest Global Annual Packages (INR Equivalent)

Key Skills Required

• Digital Campaign Design

• Performance Marketing (PPC, SEO, SEM)

• Social Media Strategy

• Google Analytics / Meta Ads Manager

• Content Marketing & Funnel Building

• UX Strategy & Conversion Rate Optimization

• Data Analysis and Reporting

• Branding, Communication, and Storytelling

How Lakshay India Supports Aspiring Digital Strategists

Early Discovery & Foundation (Class 8 onwards):
Digital marketing simulations, branding challenges, social media planning projects

College and Course Selection:
Support in choosing the right BBA/B.Com/Digital Strategy pathways, CUET and aptitude prep

Certification Planning & Execution:
Helps students take Google, HubSpot, and Meta certifications by 11th or 12th grade with guided projects

Portfolio & Case Study Development:
Mentorship for building SEO campaigns, blog strategy, Instagram influencer campaigns

Internships & Client Project Exposure:
Agency internships, startup projects, and role-play in marketing strategy simulation tools

Global Strategy Mentorship Track:
Masterclass series with global digital heads from Adobe, Meta, Google
Help with building agency or freelancing portfolios to land international jobs

Lakshay India Digital Success Pathway:
A dedicated roadmap designed to groom students into creative, analytical, and global-ready digital leaders using a mix of mentorship, tools, and live projects